Do UGC Ads Work for Courses? What $10,000 Taught Me

Stockton Walbeck

Published on: 09/09/2026

Yes. I spent $10,000 testing UGC ads: 7 Fiverr creators, 41 variations. The best hit $88 per trial against my own $200 benchmark, the average lost.

Selling Courses

5 Steps to a Video Ad That Actually Converts

Stockton Walbeck

Published on: 09/09/2026

A video ad that converts is five parts in a fixed order: hook, problem, solution, objection, call to action. Here is what each one does, from $1.5M in ad spend.

Selling Courses